PerfoWeb, shared successes
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Testimonial : Thierry Cestre, Marketing Director
Applied Solution : PerfoWeb NETWORK
PerfoWeb launch: February 2010
Number of dealerships in France : 240
Activity : Design, fabrication and distribution of security systems for the home.
WebSite : www.fichet-pointfort.fr
Testimonial on PerfoWeb
What was your problem?
Th.C. : "We were aware that we had difficulty exploiting the data collected from Internet users. Until now, the data was summarised in a sheet sent to our sector managers; they then transferred it to our dealers, it was then up to them to inform us regarding the commercial outcome of the contact – which was not often the case. As a result, it was difficult for us to evaluate the site's efficiency in terms of turnover and satisfaction..."
How has PerfoWeb been able to assist you?
Th.C. : "Now, if a visitor wants to locate a Point Fort Fichet branch office, obtain information, consult a catalogue or request assistance or servicing, he completes a questionnaire including his contact information and his needs. As soon as it is validated, PerfoWeb instantly sends an SMS, a fax and an e-mail to the dealer, the most often the one closest to where he lives. If the visitor requests information by telephone, he is automatically transferred to the dealer."
After 8 months of use, what are the first results?
Th.C. : "The results are extremely positive barely three months after the launch. Nearly 1500 visitors have completed the form and already 120 sales have been logged and 400 leads are currently being processed by our sales representatives! We now are aware of our average basket and sales cycles. Our goal now is to enable our 240 dealers to make at least one sale."
What are your initial conclusions?
Th.C. : "Thanks to PerfoWeb, a customer was contacted very quickly, and was very pleased with the installation of a Fichet lock. He spoke with his property owners association about it... and in just a few weeks our dealership installed 24 other locks in the same building, representing €20 000 in turnover!
But beyond this anecdote, I would like to emphasise the following:
- 100 % of our 240 dealers and 12 regional managers use PerfoWeb almost daily and without any difficulty.
- It also provides us with very useful information enabling us to optimise our Internet actions."