PerfoWeb, shared successes
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SMEs are faced with a problem of optimising the management and follow-up of incoming lead requests. Reliable and secure, PerfoWeb allows them to automate and monitor instantaneously real-time distribution and management of leads with sales representatives, while analysing the return on investment of their marketing budgets on the web.
Testimonial : Philippe Lamache
Applied Dolution : PerfoWeb SME
PerfoWeb launch : January 2011
Number of sales representatives in France : 5
Activity : Company GPH-Levalair is the exclusive representative of the Swedish company TAWI specialised in the design and manufacture of vacuum handling systems.
WebSite : http://www.levalair.fr
Testimonial on PerfoWeb
What was your problem?
P.L. : The search for new customers is vitally important for SMEs. Our sales teams do not have the time to monitor the quality with our existing customers as well as look for new prospects. We therefore deployed an Internet-based strategy to win new customers. Generating prospect leads is one thing, managing them is something else!
What did you gain with PerfoWeb?
P.L. : .: Simplicity and efficiency: we are not involved in distribution of leads since they are sent directly to the sales representatives. This means they can call their prospects within 5 minutes! PerfoWeb can also be used to track sales performance, which is extremely useful to identify the progress directions of our various employees.
What are your initial conclusions?
P.L. : In terms of sales development via Internet, far too many companies stop at the last step: they generate leads. But they stop half way! With PerfoWeb, you complete the distance. I now know exactly what we get from the leads obtained by our various marketing actions!